80% of U.S. Young Adults Likely to Base Purchases on a Brand's Mission or Purpose
Brands that prioritize being environmentally and socially responsible can win over Gen Z and Millennial consumers.
This is a syndicated article from Talker, part of SWNS Media Group, which originally published this article based on a survey by Tom's of Maine, conducted by OnePoll.
Most Gen Z and Millennials prefer to buy from ethical brands that truly care about people and the planet, according to a new survey.
A new poll of 2,000 US young adults found that younger Americans feel brands need to be held to a higher standard — 80% are likely to base their purchases on a brand’s mission or purpose.
