Today’s consumers are often prioritizing purchasing decisions based on whether or not a product is sustainable. And they want to see that information when they’re shopping.
Only 18% of consumers “thought it wasn’t important for a brand to showcase their sustainability or eco-practice product information online,” finds an Inriver survey that took place across the U.S., U.K., and Germany.
But how can your brand showcase sustainability?
While the approach can vary depending on the type of business and products offered (or in some cases services), three rules of thumb to consider include:
Disclosure: Our parent company, JournoContent LLC, has clients involved in sustainability-related areas, among others. The owner of Carbon Neutral Copy, Jacob (Jake) Safane, has investments in sustainability-related companies, among others.
As such, conflicts of interest related to these and other investments/business relationships, even if unintended, may exist at times. Please email firstname.lastname@example.org if you'd like further clarification on any issues.