Jake Safane

Jake Safane covers the business and financial implications of sustainability. A former thought leadership editor at The Economist, he has written for brands like Santander, Shopify, and 3Degrees. He also runs the publication Eating for Good.

Seaweed Tightrope: How Sway Navigates Greenwashing vs. Greenhushing

Can a "progress, not perfection" mantra help a seaweed startup survive the messy reality of global supply chains, ingrained consumer preferences, and ardent environmentalists wanting transformation?

Featured

How Can CSOs Improve Communication With CFOs?

To reach sustainability goals, CSOs need to speak the language of CFOs, which involves using data to quantify the business value that sustainability drives.

Featured

How Can Companies Gain Value from Sustainability Reporting Requirements?

Sustainability reporting may feel like a burden, but the data and insights collected for compliance can also be used in other areas like risk management and marketing.

Featured

Segment Your Audiences to Balance Scientific vs. General Sustainability Communications

Talking about sustainability in different ways to different audiences can overcome the divide between scientific jargon and generalizations that sound like greenwashing.

News

An Inside Look at Two B2B Earth Day Campaigns

Events like Earth Day can be a springboard for your sustainability communication.

3 Examples of Strong Sustainability Branding at Expo West

At Expo West, certain brands stood out with sustainability messages that were easily understood.

Closing the Say-Do Gap in Sustainable Shopping

Highlight simple, individual-focused benefits to win over more consumers.

5 Ways to Turn CSRD Compliance Into a Competitive Advantage: Insights from HowGood

Changes like having your CFO lead CSRD reporting could help your business gain an edge, as HowGood explained in a recent webinar.

How to Navigate Sustainability Communication in the Trump 2.0 Era

Brands can still talk about sustainability in this polarized climate, but you have to know your audience and be authentic.

Members only

CPG Companies: Combine Health and Sustainability for Growth

5 Sustainability Predictions for 2025 — And What These Mean for Businesses

2024 had its struggles, but a lot of positive changes could come in 2025.

Torani Expands Sustainability Focus From Workforce to Environment

As Torani is set to 100, the drink syrup company is formalizing and ramping up it's sustainability efforts.

Asana Launches ESG Chatbot: Will This Improve Sustainability Communications?

Asana's ESG chatbot isn't perfect, but it's an interesting step forward in sustainability communications.

Featured

Why Do Sustainability Leaders Struggle to Communicate Value?

Many struggle to articulate how sustainability supports value creation, but there are ways to improve.

Inside Lonely Whale's Efforts to Scale Thin-Film Plastic Alternatives

Lonely Whale is helping to scale seaweed-based packaging that can help brands meet sustainability goals.

Members only

Beyond Sustainability as Usual: Inside Humanscale’s Efforts to Improve the World

The office furniture company wants to improve the environment and society, not just reduce harm.

10 Mission-Driven Food and Beverage Brands at Expo West

See 10 of the top mission-driven brands at Expo West 2024 that stood out for more than just taste.

Featured

CPG Brands Should Lead With Consumer Benefits, Not Solely Sustainability — Insights From Expo West Panelists

To close the gap between consumers wanting and buying from sustainable brands, consider emphasizing how sustainability addresses core needs.

Daily Crunch Balances Sustainable Growth

Daily Crunch is trying to find ways to grow while balancing financial and environmental concerns.

How KnowBe4 Builds Employee Engagement on Sustainability

KnowBe4 combines hard and soft data for its sustainability efforts.

What Is Corporate Sustainability and Why Does It Matter?

Corporate sustainability is about balancing economic, environmental and social factors so that companies can operate indefinitely.

Featured

2023-2024 Carbon Neutral Copy Corporate Sustainability Survey

Our inaugural survey reveals what's top of mind for corporate sustainability leaders.

How Circular Helps Manufacturers Transition From Virgin to Recycled Plastic

Digital supply chain platform Circular is bringing much-needed efficiency to the recycled plastic market.

Carbon Footprint App Commons Shows Small Climate Decisions Add Up

Shifting purchases to more sustainable brands can add up to a big impact.

What Can Companies Learn From Sustainability in Sports?

As we approach Green Sports Day, consider how those in the sports world approach areas like event sustainability.