About Carbon Neutral Copy

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Carbon Neutral Copy is a corporate sustainability communication blog that helps sustainability managers, marketers, PR professionals, and even those in functions like procurement learn how to more effectively talk about environmental issues and initiatives, internally and externally, in ways that ultimately provide both business and planetary benefits.

We do so by creating narrative case studies, along with trend and analysis pieces that explore issues like sustainable product descriptions, communicating the value of sustainability and sustainability conference recaps.

We believe one of the best ways to learn is by looking at what peers are doing. You don't want to be a carbon copy of other businesses entirely, but you might want to become more of a carbon neutral copy.

In other words, you can adopt similar sustainability and communication practices while still differentiating yourself through your products and services. And in the near term, you can get ahead of competitors who are slow to adopt sustainable practices.

Carbon Neutral Copy is an offshoot of writing services firm JournoContent LLC, led by finance and sustainability writer Jake Safane.

If your brand wants to get away from creating generic content about "going green" and instead wants journalistic-quality sustainability content that you can share on your own channels, our parent company, JournoContent LLC, can help.

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To practice what we preach, we've taken steps such as:

Creating this site using Ghost as our CMS. Ghost proclaims to be a carbon neutral nonprofit.
Using GreenGeeks as our domain registrar for carbonneutralcopy.com and to host our parent company's website. GreenGeeks works with the Bonneville Environmental Foundation (BEF) to more than offset its energy usage via RECs.

"We tell BEF how many servers, personnel, etc. that we have and they calculate our yearly energy consumption and carbon footprint. We then have BEF purchase RECs (renewable energy certificates) 3 times as much than we have consumed, and we put that energy back into the grid," explains GreenGeeks.

For the avoidance of doubt, please note that neither Carbon Neutral Copy nor JournoContent LLC is a carbon-neutral business. As a business led by a solopreneur, we do not have the resources to conduct full-scale carbon accounting at this time.

Disclosure: Our parent company, JournoContent LLC, has clients involved in sustainability-related areas, among others. The owner of Carbon Neutral Copy, Jacob (Jake) Safane, has investments in sustainability-related companies, among others.

As such, conflicts of interest related to these and other investments/business relationships, even if unintended, may exist at times. Please email info@carbonneutralcopy.com if you'd like further clarification on any issues.