Jake Safane

Jake Safane is a freelance writer specializing in finance and sustainability. He's written for The Economist, Business Insider and more.

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Segment Your Audiences to Balance Scientific vs. General Sustainability Communications

Talking about sustainability in different ways to different audiences can overcome the divide between scientific jargon and generalizations that sound like greenwashing.

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An Inside Look at Two B2B Earth Day Campaigns

Events like Earth Day can be a springboard for your sustainability communication.

3 Examples of Strong Sustainability Branding at Expo West

At Expo West, certain brands stood out with sustainability messages that were easily understood.

Closing the Say-Do Gap in Sustainable Shopping

Highlight simple, individual-focused benefits to win over more consumers.

5 Ways to Turn CSRD Compliance Into a Competitive Advantage: Insights from HowGood

Changes like having your CFO lead CSRD reporting could help your business gain an edge, as HowGood explained in a recent webinar.

How to Navigate Sustainability Communication in the Trump 2.0 Era

Brands can still talk about sustainability in this polarized climate, but you have to know your audience and be authentic.

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CPG Companies: Combine Health and Sustainability for Growth

5 Sustainability Predictions for 2025 — And What These Mean for Businesses

2024 had its struggles, but a lot of positive changes could come in 2025.

Torani Expands Sustainability Focus From Workforce to Environment

As Torani is set to 100, the drink syrup company is formalizing and ramping up it's sustainability efforts.

Asana Launches ESG Chatbot: Will This Improve Sustainability Communications?

Asana's ESG chatbot isn't perfect, but it's an interesting step forward in sustainability communications.

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Why Do Sustainability Leaders Struggle to Communicate Value?

Many struggle to articulate how sustainability supports value creation, but there are ways to improve.

Inside Lonely Whale's Efforts to Scale Thin-Film Plastic Alternatives

Lonely Whale is helping to scale seaweed-based packaging that can help brands meet sustainability goals.

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Beyond Sustainability as Usual: Inside Humanscale’s Efforts to Improve the World

The office furniture company wants to improve the environment and society, not just reduce harm.

10 Mission-Driven Food and Beverage Brands at Expo West

See 10 of the top mission-driven brands at Expo West 2024 that stood out for more than just taste.

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CPG Brands Should Lead With Consumer Benefits, Not Solely Sustainability — Insights From Expo West Panelists

To close the gap between consumers wanting and buying from sustainable brands, consider emphasizing how sustainability addresses core needs.

Daily Crunch Balances Sustainable Growth

Daily Crunch is trying to find ways to grow while balancing financial and environmental concerns.

How KnowBe4 Builds Employee Engagement on Sustainability

KnowBe4 combines hard and soft data for its sustainability efforts.

What Is Corporate Sustainability and Why Does It Matter?

Corporate sustainability is about balancing economic, environmental and social factors so that companies can operate indefinitely.

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2023-2024 Carbon Neutral Copy Corporate Sustainability Survey

Our inaugural survey reveals what's top of mind for corporate sustainability leaders.

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How Circular Helps Manufacturers Transition From Virgin to Recycled Plastic

Digital supply chain platform Circular is bringing much-needed efficiency to the recycled plastic market.

Carbon Footprint App Commons Shows Small Climate Decisions Add Up

Shifting purchases to more sustainable brands can add up to a big impact.

What Can Companies Learn From Sustainability in Sports?

As we approach Green Sports Day, consider how those in the sports world approach areas like event sustainability.

What Can Businesses Learn From Eco-Friendly Baby Brands? 3 Examples

Brands like Hello Bello, Lovevery and Kyte Baby show that sustainability can be an advantage.

Will Climate Cases Like Held v. Montana Affect Businesses Nationwide?

Proactively supporting environmental rights can help companies come out ahead.

Quantifying Organic: How Tractor Beverage's Organic Impact Tracker Helps the Business and the Environment

Can a fountain drink save the world? Maybe not on its own, but Tractor Beverage has a mission to “create a cleaner, healthier planet one drink at a time.”